Before you can talk to your prospect about what you're interested in (your product or opportunity), you first have to talk to them about what they're interested in (their problems and pains and desires).
So you have to ask yourself a few questions about your prospect in order to understand what they're thinking.
What are their pains? What are their fears? What keeps them awake at night? What are their deepest desires? What are they typing into Google to search for help on?
On the webinar, I will help you to nail down these questions further and really get inside the mind of your prospect.